{"id":29,"date":"2024-07-20T08:55:32","date_gmt":"2024-07-20T08:55:32","guid":{"rendered":"https:\/\/ernestomallo.com\/?page_id=29"},"modified":"2024-09-02T10:55:57","modified_gmt":"2024-09-02T08:55:57","slug":"storytelling","status":"publish","type":"page","link":"https:\/\/ernestomallo.com\/en\/storytelling\/","title":{"rendered":"Storytelling"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"29\" class=\"elementor elementor-29\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2609182 e-flex e-con-boxed e-con e-parent\" data-id=\"2609182\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8b60e51 elementor-hidden-mobile elementor-widget elementor-widget-heading\" data-id=\"8b60e51\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">STORYTELLING<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9db5606 elementor-widget elementor-widget-heading\" data-id=\"9db5606\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Storytelling: el poder de la narrativa<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d8c3468 elementor-hidden-mobile e-flex e-con-boxed e-con e-parent\" data-id=\"d8c3468\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-91a6469 elementor-widget elementor-widget-heading\" data-id=\"91a6469\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Concepto del Curso<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-24ce1a6 e-flex e-con-boxed e-con e-parent\" data-id=\"24ce1a6\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-c8fbe8d e-con-full e-flex e-con e-child\" data-id=\"c8fbe8d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0c0fabc elementor-widget elementor-widget-image\" data-id=\"0c0fabc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"500\" height=\"768\" src=\"https:\/\/ernestomallo.com\/wp-content\/uploads\/2024\/09\/mallostory3.jpg\" class=\"attachment-large size-large wp-image-649\" alt=\"\" srcset=\"https:\/\/ernestomallo.com\/wp-content\/uploads\/2024\/09\/mallostory3.jpg 500w, https:\/\/ernestomallo.com\/wp-content\/uploads\/2024\/09\/mallostory3-195x300.jpg 195w, https:\/\/ernestomallo.com\/wp-content\/uploads\/2024\/09\/mallostory3-8x12.jpg 8w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e3d7c84 e-con-full e-flex e-con e-child\" data-id=\"e3d7c84\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-816a01f elementor-hidden-desktop elementor-hidden-tablet elementor-widget elementor-widget-heading\" data-id=\"816a01f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Concepto del Curso<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-20843d9 elementor-widget elementor-widget-text-editor\" data-id=\"20843d9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>La capacidad narrativa es la habilidad primordial para influir positivamente en los dem\u00e1s.\u00a0<span style=\"color: var( --e-global-color-text ); font-size: 1.1em; text-align: var(--text-align);\"><strong>Storytelling<\/strong> es el arte de contar, desarrollar y adaptar historias utilizando elementos espec\u00edficos: personajes, ambiente, conflicto y un mensaje, en narraciones que tienen inicio, medio y fin, para transmitir un mensaje pregnante (que queda fijado en la memoria) al conectarse con la audiencia a nivel emocional.<br \/><\/span><span style=\"color: var( --e-global-color-text ); font-size: 1.1em; text-align: var(--text-align);\">Las emociones tienen un rol fundamental en la memoria. Recordamos mejor los sucesos que nos han conmovido que los sucesos neutros de la experiencia cotidiana o los libros, espect\u00e1culos o relatos que produjeron impacto emocional. Todos estamos entrenados para narrar, \u00fanica manera de transmitir experiencias, dar cuenta de nuestra situaci\u00f3n y circunstancias y de todo lo que necesitemos comunicar. En el momento mismo del nacimiento cuando comenzamos a comunicar. El llanto del reci\u00e9n nacido transmite un mensaje: ac\u00e1 estoy, vivo, soy uno de vosotros. Por ello es <\/span><span style=\"color: var( --e-global-color-text ); font-size: 1.1em; text-align: var(--text-align);\">importante aprender t\u00e9cnicas narrativas que ampl\u00eden la capacidad que cada uno tenga naturalmente. <\/span><span style=\"color: var( --e-global-color-text ); font-size: 1.1em; text-align: var(--text-align);\">Ofrecemos cursos individuales a medida de las necesidades del cliente o dirigidos a equipos de trabajo para las relaciones con el cliente externo y con el cliente interno (empleados y colaboradores). Jefes de equipos de venta, vendedores formadores de ejecutivos, directores de comunicaci\u00f3n, etc.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-680fba7 e-flex e-con-boxed e-con e-parent\" data-id=\"680fba7\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-a7972d7 e-con-full elementor-hidden-mobile e-flex e-con e-child\" data-id=\"a7972d7\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-4b325b0 e-con-full e-flex e-con e-child\" data-id=\"4b325b0\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-49e2394 elementor-widget elementor-widget-heading\" data-id=\"49e2394\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">ERNESTO<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-770078e e-con-full e-flex e-con e-child\" data-id=\"770078e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3906000 elementor-widget elementor-widget-heading\" data-id=\"3906000\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">MALLO<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-79366f5 elementor-hidden-desktop elementor-hidden-tablet elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"79366f5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">ERNESTO MALLO<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-12bba0b elementor-widget elementor-widget-heading\" data-id=\"12bba0b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><br><br>Objetivos<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c7907bd elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"c7907bd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>\u00a0<\/p><p>\u2013 Proporcionar un marco de referencia que contribuya el desarrollo y pulido de la narraci\u00f3n.<br \/>\u2013 Establecer claramente lo que se desea conseguir con la narraci\u00f3n<br \/>\u2013 Brindar instrumentos para comprender a la audiencia, sus necesidades y deseos.<br \/>\u2013 Capacitar para la creaci\u00f3n de un prototipo narrativo poderoso.<br \/>\u2013 Aprendizaje de t\u00e9cnicas de s\u00edntesis, ritmo narrativo e impacto emocional.<br \/>\u2013 Aumentar la habilidad para comprometer e inspirar a la audiencia utilizando tono y estilo.<br \/>\u2013 Dise\u00f1ar historias v\u00edvidas y que motiven a los otros para la acci\u00f3n.<br \/><span style=\"font-size: 17.6px;\">\u2013\u00a0 Valerse de las recursos que ofrece la <span style=\"text-decoration: underline;\"><strong>INTELIGENCIA ARTIFICIAL<\/strong><\/span> para producir una narrativa original.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-73495ff e-flex e-con-boxed e-con e-parent\" data-id=\"73495ff\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-0b10cd0 e-con-full e-flex e-con e-child\" data-id=\"0b10cd0\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-3a9c428 e-con-full e-flex e-con e-child\" data-id=\"3a9c428\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4aa422f elementor-widget elementor-widget-heading\" data-id=\"4aa422f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Contacto<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d9d5755 elementor-button-align-start elementor-widget elementor-widget-form\" data-id=\"d9d5755\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;step_next_label&quot;:&quot;Siguiente&quot;,&quot;step_previous_label&quot;:&quot;Anterior&quot;,&quot;button_width&quot;:&quot;100&quot;,&quot;step_type&quot;:&quot;number_text&quot;,&quot;step_icon_shape&quot;:&quot;circle&quot;}\" data-widget_type=\"form.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<form class=\"elementor-form\" method=\"post\" name=\"Nuevo formulario\" aria-label=\"Nuevo formulario\">\n\t\t\t<input type=\"hidden\" name=\"post_id\" value=\"29\"\/>\n\t\t\t<input type=\"hidden\" name=\"form_id\" value=\"d9d5755\"\/>\n\t\t\t<input type=\"hidden\" name=\"referer_title\" value=\"Storytelling con Ernesto Mallo - El Arte de la Narrativa\" \/>\n\n\t\t\t\t\t\t\t<input type=\"hidden\" name=\"queried_id\" value=\"29\"\/>\n\t\t\t\n\t\t\t<div class=\"elementor-form-fields-wrapper elementor-labels-above\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-text elementor-field-group elementor-column elementor-field-group-name elementor-col-100\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-name\" class=\"elementor-field-label\">\n\t\t\t\t\t\t\t\tNombre:\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"text\" name=\"form_fields[name]\" id=\"form-field-name\" class=\"elementor-field elementor-size-sm  elementor-field-textual\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-email elementor-field-group elementor-column elementor-field-group-email elementor-col-100 elementor-field-required\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-email\" class=\"elementor-field-label\">\n\t\t\t\t\t\t\t\tTu e-mail::\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"email\" name=\"form_fields[email]\" id=\"form-field-email\" class=\"elementor-field elementor-size-sm  elementor-field-textual\" required=\"required\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-tel elementor-field-group elementor-column elementor-field-group-field_5f42ed4 elementor-col-100\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-field_5f42ed4\" class=\"elementor-field-label\">\n\t\t\t\t\t\t\t\tTel\u00e9fono:\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t<input size=\"1\" type=\"tel\" name=\"form_fields[field_5f42ed4]\" id=\"form-field-field_5f42ed4\" class=\"elementor-field elementor-size-sm  elementor-field-textual\" pattern=\"[0-9()#&amp;+*-=.]+\" title=\"Only numbers and phone characters (#, -, *, etc) are accepted.\">\n\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-textarea elementor-field-group elementor-column elementor-field-group-message elementor-col-100\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-message\" class=\"elementor-field-label\">\n\t\t\t\t\t\t\t\tMotivo de tu consulta:\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t<textarea class=\"elementor-field-textual elementor-field  elementor-size-sm\" name=\"form_fields[message]\" id=\"form-field-message\" rows=\"4\"><\/textarea>\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-acceptance elementor-field-group elementor-column elementor-field-group-field_46a4a18 elementor-col-100 elementor-field-required\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-field_46a4a18\" class=\"elementor-field-label\">\n\t\t\t\t\t\t\t\tHe le\u00eddo y acepto la pol\u00edtica de privacidad\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-subgroup\">\n\t\t\t<span class=\"elementor-field-option\">\n\t\t\t\t<input type=\"checkbox\" name=\"form_fields[field_46a4a18]\" id=\"form-field-field_46a4a18\" class=\"elementor-field elementor-size-sm  elementor-acceptance-field\" required=\"required\">\n\t\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-acceptance elementor-field-group elementor-column elementor-field-group-field_fc443af elementor-col-100 elementor-field-required\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-field_fc443af\" class=\"elementor-field-label\">\n\t\t\t\t\t\t\t\tSoy mayor de 18 a\u00f1os o tengo el consentimiento de mis representantes legales.\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-subgroup\">\n\t\t\t<span class=\"elementor-field-option\">\n\t\t\t\t<input type=\"checkbox\" name=\"form_fields[field_fc443af]\" id=\"form-field-field_fc443af\" class=\"elementor-field elementor-size-sm  elementor-acceptance-field\" required=\"required\">\n\t\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-group elementor-column elementor-field-type-submit elementor-col-100 e-form__buttons\">\n\t\t\t\t\t<button class=\"elementor-button elementor-size-sm\" type=\"submit\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Enviar<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/button>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/form>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a8f52a2 e-flex e-con-boxed e-con e-parent\" data-id=\"a8f52a2\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>STORYTELLING Storytelling: el poder de la narrativa Concepto del Curso Concepto del Curso La capacidad narrativa es la habilidad primordial para influir positivamente en los dem\u00e1s.\u00a0Storytelling es el arte de contar, desarrollar y adaptar historias utilizando elementos espec\u00edficos: personajes, ambiente, conflicto y un mensaje, en narraciones que tienen inicio, medio y fin, para transmitir un [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-29","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/ernestomallo.com\/en\/wp-json\/wp\/v2\/pages\/29","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ernestomallo.com\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/ernestomallo.com\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/ernestomallo.com\/en\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/ernestomallo.com\/en\/wp-json\/wp\/v2\/comments?post=29"}],"version-history":[{"count":49,"href":"https:\/\/ernestomallo.com\/en\/wp-json\/wp\/v2\/pages\/29\/revisions"}],"predecessor-version":[{"id":657,"href":"https:\/\/ernestomallo.com\/en\/wp-json\/wp\/v2\/pages\/29\/revisions\/657"}],"wp:attachment":[{"href":"https:\/\/ernestomallo.com\/en\/wp-json\/wp\/v2\/media?parent=29"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}